E-commerce Apparel Brand · Europe
Private Label Basics Launch Case Study | Labels, Packaging and QC
A private label basics launch covering T-shirts, labels, hangtags, packaging, sample approval, MOQ planning, production QC, and export packing.
Request a Similar ProgramChallenge
The buyer wanted branded basics with custom neck labels, hangtags, and individual packing, but needed a controlled first run before expanding into more colors and categories.
Solution
We separated garment MOQ from label and packaging minimums, sampled the full branded package, and prepared a SKU matrix so the first run could be inspected and packed consistently.
Production Details
The operational details buyers ask about.
This case is structured around the decisions that affect MOQ, sampling, cost, QC, packing, and repeat production.
150 pieces per style/color launch plan
Compact cotton jersey with rib neck
Neck label, care label, hangtag, polybag
Label placement, print, measurements, carton marks
Process
- 01
Confirmed base tee fit, jersey weight, label package, and packing method.
- 02
Created a branded sample including neck label, care label, hangtag, and polybag.
- 03
Checked size specs, print placement, SKU matrix, and carton mark requirements.
- 04
Moved approved package into bulk production and final packed inspection.
Results
- task_altClear MOQ plan across garments, labels, and packaging
- task_altApproved private label sample before bulk commitment
- task_altPacked goods organized by SKU, size, and carton marks
Planning a similar apparel program?
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